Vietnam’s remarkable per capita consumption of instant noodles is a testament to its deep-rooted cultural connection with this convenient food option, underscoring the country’s pivotal role in the global instant noodles market.
HANOI, VIETNAM (Periodical News) – The instant noodles market thrives globally, with Asia playing a pivotal role in driving consumption. As the leading region for instant noodle sales, Asia accounts for a staggering 85% of the market. In this landscape, Vietnam emerges as a significant consumer, revealing fascinating insights into eating habits and preferences.
In 2023, the global instant noodles market is projected to reach an estimated value of approximately US$57.73 billion, with Asia contributing around US$49.54 billion. This dominance is attributed mainly to countries like China, Indonesia, and India, which lead in overall consumption volume. However, Vietnam stands out as the highest per capita consumer, averaging 81 servings per person annually.
According to World Instant Noodles Association data, global consumption reached a remarkable 120.21 billion servings in 2023, with the top five consuming nations in Asia: China, Indonesia, India, Vietnam, and Japan. Vietnamese consumers notably enjoy instant noodles at an average frequency of approximately once every four days, reinforcing their status as the world’s most prolific consumers of instant noodles per capita.
Vietnamese people consumed about 4.3 billion servings of instant noodles in 2009, which will increase to more than 8.1 billion servings in 2023, a nearly 2-fold increase. In addition to the variety of flavors, convenience, and easy preservation, the price is more economical than other foods, which is why Vietnamese people love to eat instant noodles. In Vietnam, affordable instant noodles priced at 3,000 to 5,000 VND per pack are widely consumed, but a bowl of cheap vermicelli costs about 15,000 VND, and a bowl of pho exceeds 25,000 VND. The vast price difference makes instant noodles a popular food.
There are more than 50 companies operating in the instant noodles field in Vietnam, among which Acecook Vietnam ranks first with a revenue share of 35.4%, followed by Masan (27.9%) and Uniben (12.2%). Since there are many manufacturers, new flavors are introduced in the instant noodle market. In addition to the diverse flavors, many products use rice noodles, one of the characteristics of Vietnamese instant noodles.
According to statistics from the MyBest website, the most delicious instant noodles in Vietnam in 2024 are ranked first by “Hao Hao Spicy and Sour Shrimp Noodles” produced by Acecook Vietnam, and second by “Omachi Five Fruits and Ribs Noodles” produced by Masan. Ms. Ruan, who shopped at WinMart, said restaurant dining is too expensive. My family loves spicy and sour shrimp noodles because it tastes great. Add onions, lemons, and red pepper when cooking, which is a cost-effective and rich dish.
Vietnamese instant noodles continue to be loved by Vietnamese people and are gradually being favored by overseas markets. The European Union has recently removed Vietnamese instant noodles from the food safety control list, which will increase their sales in the European market. In addition, the year-on-year increase in tourist tourists and the demand from overseas Vietnamese for the taste of home will help the global sales of Vietnamese instant noodles.
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